What search engine optimisation techniques worked for you, in getting your website to the top search engines?
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My website was #1 for the keyword "home business" for about 3 or so years — until Google changed its algorithm and now gives emphasis on the keywords in the domain name. Search for "home business" and the top are those sites with those keywords (my site now fluctuates between #5-10)
But in the new pages we create, we have changed our naming conventions and now our URLs contain the tite of the article such as business-tips-entrepreneurs.htm
Title is critical. We take a long time tweaking the meta title of the page. It has to have the right keywords
Content is key, however. We make sure we write good quality articles. It is easy to get links and other people will link to you without you begging for them to do it if your content is good
We used to let others use our articles, but with duplicate content penalty, we don’t do article submissions anymore.
The key is to make sure that every single page can stand to compete with other pages. So you can get traffic to your homepage, and all your inside content pages. We don’t rely on one keyword — e.g. "home business" — as we have lots and lots of keywords where we are #1.
Make sure your site ranks in LOTS and LOTS of keywords, even longtail ones, and don’t rely on a handful of keywords. 100 visitors from 100 keywords is much better than 1000 visitors from 2 keywords
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by John C On November 30, 2010 at 11:43 am
without paying advertising fees it is hard…key words the describe your business – product are critical, I have been dealing wit this problem also…its a day to day fight…i have put many ads on free web sites (classified) theres a ton out there….
what kinda products you dealing with?
References :
http://www.unique-antique.org
by imisidro On November 30, 2010 at 12:08 pm
My website was #1 for the keyword "home business" for about 3 or so years — until Google changed its algorithm and now gives emphasis on the keywords in the domain name. Search for "home business" and the top are those sites with those keywords (my site now fluctuates between #5-10)
But in the new pages we create, we have changed our naming conventions and now our URLs contain the tite of the article such as business-tips-entrepreneurs.htm
Title is critical. We take a long time tweaking the meta title of the page. It has to have the right keywords
Content is key, however. We make sure we write good quality articles. It is easy to get links and other people will link to you without you begging for them to do it if your content is good
We used to let others use our articles, but with duplicate content penalty, we don’t do article submissions anymore.
The key is to make sure that every single page can stand to compete with other pages. So you can get traffic to your homepage, and all your inside content pages. We don’t rely on one keyword — e.g. "home business" — as we have lots and lots of keywords where we are #1.
Make sure your site ranks in LOTS and LOTS of keywords, even longtail ones, and don’t rely on a handful of keywords. 100 visitors from 100 keywords is much better than 1000 visitors from 2 keywords
References :
by The Guru Assassin On November 30, 2010 at 12:26 pm
I found that combining SEO with SMO and focusing on about a 3% – 4% on page optimization along with 1 way links from as many Social Media/Bookmarking sites as possible helps me eat through huge competition.
After I get that stuff working I frequently use a solid internal linking strategy and everything sort of clicks.
1 way links are key. You can actually get your site into the top 10 on that 1 thing alone so long as you use the correct anchor text and whatnot.
But with the Web 2.0 stuff going on, I’ve found it easier and faster to rank for more words.
What’s truly odd, is most of my buying traffic comes from FaceBook, Scribd and Squidoo rather than Google.
Hope that helps,
Jonny Andrews
http://www.TheGuruAssassin.com
References :
by ztreez On November 30, 2010 at 12:35 pm
My company with a few retail locations launched a corporate website 2 years ago. Back then paid keyword driven advertising was the only way to get some traffic, and we paid a few hundred dollars to Google every month, whose per click rates were less than a dollar, with most in the 5 cents – 50 cents range. Since then, Google’s keyword prices have become astronomical, with each click costing around $7 to $10 now, so we have opted out of Google now.
Everyone recommends getting listed in dmoz.org to start increasing the pagerank for a site, but we were never successful in getting listed, and were not able to reach someone at dmoz.org to find status of our submission. I think dmoz is an inefficient system relying on people who either have no time or inclination to act quickly on submissions.
Surprisingly, most of our traffic and successful conversions came from 2 sources, so we decided to switch our paid advertising to those providers – MSN ( http://www.msn.com ) and BizCron ( http://www.bizcron.com ). MSN worked well to drive traffic to our site, and bizcron worked well to deliver customers to our retail franchise locations. The successful conversion rates from visitors to paid customers with both providers were in the 10% – 20% range.
Some statistics:
We had an average of 3.89% clicks for each ad shown for both the above providers in 2007 (or 3.89 clicks for every 100 impressions), and an average conversion of 1.56% (or 1.56 paying customers for every 100 impressions) or about 52% conversion from clicks (1 of 2 people who clicked purchased something from us).
I am not sure about others, but from what I understand, the above is average return on advertising investment.
References :
by vicseo On November 30, 2010 at 1:17 pm
Consider placement of various critical SEO [Search Engine Optimization] metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published websites
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who’s my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually 41 words to form a complete sentence which
best describes one’s goods and services.
And the very last category – "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.
Good luck!
References :